Adam Palicz
Co-founder of ReviewTactic, writing on the psychology of reviews, customer trust, and product development
LinkedIn profile →Adam Palicz is a co-founder of ReviewTactic, where he leads product development. He holds an MA in psychology and has 8 years of experience in B2B sales.
His articles cover the human side of reviews: what drives a customer to write one, how other customers read a business's replies, and why a thoughtful response to criticism can matter as much as the complaint itself.
That perspective also guides his product work. He focuses on building features around how owners actually handle feedback day to day, so the tools stay simple, practical, and useful for keeping customers coming back.
Areas of expertise
- Customer psychology behind reviews
- Responding to negative reviews
- Rebuilding customer trust
- Customer retention for local businesses
- Product development for customer feedback tools
Adam Palicz is a co-founder of ReviewTactic and has a financial interest in the company. Articles that mention ReviewTactic reflect that relationship.
Articles by Adam
Google Reviews Not Showing Up? Causes and Fixes (2026)
Google reviews not showing up or suddenly gone? See the 6 common causes, from spam filters to merged profiles, how to spot yours, and the fix for each.
Best review automation tools for marketing agencies (2026)
10 review automation tools for agencies compared on white-label, price per location, review requests, AI replies, monitoring and removal. Prices checked October 2026.
Best Reputation Management Companies (11 Compared, 2026)
11 reputation management companies compared on price, services, contract terms and red flags. Every price is from the firm's own website, checked Oct 2026.
Best White Label Reputation Management Software (2026)
10 white label reputation management platforms compared on wholesale price, rebrand depth, resellable services and contracts. Prices from each vendor's site.
Review Response Software: How Automated Replies Work (2026)
Review response software drafts or posts replies to your Google reviews. How automated replies work, which reviews need a human, and how to choose a tool.
Guaranteed Google Review Removal in 30 Minutes? Read This First
Someone offered us a 30-minute Google review removal method. Here's what's really behind these services, what they cost businesses later, and how to tell a real removal service from a scam.
How to Report a Fake Google Review (2026)
How to spot a fake Google review, report it in Google's Reviews Management Tool, and appeal it once with evidence when the report is rejected.
Best Google Review Removal Services (2026)
We checked 8 Google review removal services on their own sites: price, when you pay, deposits and guarantee terms. Disclosure: we run one of them.
AI Review Management: What It Actually Does
Every review platform says AI-powered. The term covers template mail merge to multi-model verification. 3-tier breakdown, feature comparison, and 5 vendor questions.
How Reviews Power AI Search Results (GEO Guide 2026)
Google AI Overviews cite reviews more than websites for local queries. The 5 review signals that determine whether AI recommends your business or a competitor.
Review Bombing Protection Guide
Google blocked or removed 292M reviews in 2025 but can't stop extortion. The new merchant reporting tool, real bombing patterns, and a 72-hour defense playbook.
ChatGPT for Google Review Replies
ChatGPT writes decent review replies under 50 reviews. At scale, the gaps show: no dedup, no context, no language detection.
Google Review Purge 2026 Explained
292 million reviews blocked or removed in 2025. Google's April 2026 policy update banned kiosks, name mentions, and on-site solicitation. What changed and what to do now.
AI Review Responses and SEO (2026 Data)
Do AI review replies hurt rankings? The data says no: 100% response rate and sub-24h speed beat manual replies on every local SEO metric.
Negative Restaurant Reviews (2026 Guide)
A 3-star review became a 5-star regular. Triage system, 4-step response framework, and recovery flywheel for negative reviews (case study).
7 Review Response Mistakes to Avoid (2026)
A restaurant owner called a reviewer's boss. Another showed up at their door. These 7 real responses drove away more guests than the original review.
Unanswered Reviews: 9% Revenue Loss (2026)
97% of diners read your responses. 63% say you never gave one. The revenue impact, churn data, and response templates to fix it in 10 min per day.
How to Remove Fake Google Reviews (2026)
Fake Google reviews come down only if they break a Google policy. How to spot one, report it, appeal it once, and deal with a competitor's fakes.
Review Gating: Why Google Banned It (2026)
Google banned review gating in 2018. FTC penalties reach up to $53,088 per violation. How to detect it, avoid penalties, and hit 33% review rates compliantly.
Review Incentive Policy: Banned vs OK (2026)
Google prohibits incentives for reviews, but rewarding visits is allowed. The exact policy line and 6 violations that trigger removal.