Free review request tool (SMS & email)

What is a review request?

A review request is a short, direct message — usually an SMS or email — that asks a customer to leave a review, with a one-tap link straight to your Google review form. Instead of hoping people remember on their own, you ask them when they're happiest and hand them the link so leaving the review takes seconds. Send everyone the same request — no filtering for happy customers. That's review gating, and it breaks Google and FTC policy.

How to request a review on Google

1. Create your Google review link. Use the Google review link generator to build a one-tap link that opens your review form with the star picker ready.
2. Pick how you'll send it. SMS for a fast, same-day ask; email when you want more room; a review QR code for in-person asks at the counter or table.
3. Send a short, polite ask right after a good experience, with the link front and centre.
4. Follow up once if there's no response — then stop.

SMS vs email review requests

Both work; they're good at different things.

• SMS — opened almost immediately and rarely ignored. Best for a quick ask right after the visit, and it gets the highest response. Keep it to one line and the link.
• Email — more room to say thank you and add context, and free to send at scale. Better for service businesses where the result comes days later.

Many businesses use both: a fast SMS first, an email follow-up if there's no response.

The best time to ask for a review

Timing beats wording. Ask when the customer is happiest and the experience is fresh:

• Restaurants & cafés — same day, soon after the visit (or via a QR code at the table).
• Retail & services — within a day of the purchase or appointment.
• Project-based work (real estate, trades, salons) — right after the result lands: keys handed over, job finished.

One well-timed ask, plus a single gentle follow-up, outperforms a pile of late, generic requests.