Free Google reviews widget (embed code)
Your best reviews are stuck on Google, where a website visitor never sees them. A widget brings them onto your page, next to your pricing, your booking button, your contact form, right where proof tips someone into a customer.
A Google reviews widget displays your Google reviews on your own site. Generate a free embed code, choose which reviews to show and a style, then paste the snippet into your site, no coding, so visitors see your social proof exactly where it lifts conversions.
What is a review widget?
A review widget is a small block of code you paste into your website that shows your Google reviews. It puts third-party proof on a page you control, where it works hardest.
How to embed Google reviews on your website
- Find your business. Type your name and pick it from the dropdown to connect the right Google profile.
- Choose your reviews and style.filter by rating, pick a layout, match your theme.
- Copy the embed code. Tap Build my widget and copy the snippet it generates.
- Paste it into your site.into a page's HTML, or an "Embed/Custom HTML" block in Webflow, WordPress, Shopify, Squarespace, Wix and most builders. Save, and your reviews appear.
Choose which reviews to display
You don't have to show everything. Curate for impact:
- Filter by rating: show your 4- and 5-star reviews up front.
- Pick a minimum length so you get reviews with real substance, not just "Great!".
- Feature specific reviews: hand-pick the ones that mention your strengths.
- Show your overall rating and count as a headline badge.
Showing your strongest reviews first is fine. Hiding or faking reviews isn't.show real reviews, and never gate which customers can leave one.
Widget styles & layouts
Match the widget to your page:
- Carousel: a rotating strip, good for tight spaces and homepages.
- Grid: a wall of review cards for a dedicated testimonials page.
- Badge: a compact star rating + count, great in headers and footers.
- List: a simple stacked feed for long pages.
Pick light or dark to match your theme, set the accent color, and the widget stays responsive on mobile.
Want more than a widget?
The free widget shows your reviews. ReviewTactic also helps you act on them: it monitors every new Google review, flags fake or suspicious ones, alerts you to negatives, and drafts on-brand replies in seconds. No contract. See pricing.
Keep the widget up to date
The widget shows the reviews you picked when you made it. When new reviews come in, make a fresh one and paste it again. Pair it with a steady flow of new reviews. Generate a review link to make leaving one effortless.
Frequently asked questions
How do I embed Google reviews on my website?
Is the Google reviews widget free?
Do I need to know how to code?
Will the widget update when I get new reviews?
Can I choose which reviews show?
Want the full picture?
These free tools solve one problem each. The full platform monitors all your reviews, replies with AI, fights fakes, and benchmarks competitors, all on autopilot.