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Terms of service

Last updated: October 28, 2026

1. Service description

ReviewTactic (“the Service”) is an AI-powered Google review management platform operated by ReviewTactic LLC (“we”, “us”, “our”), a company registered in San Francisco, California, United States.

The Service connects to your Google Business Profile via OAuth to pull reviews, generate AI-powered reply suggestions, publish replies according to your publishing settings, provide competitor benchmarks, review analytics, and an AI advisor chat.

The Service also offers a Review Removal Service: we analyze your Google reviews for violations of Google’s content policies and, upon your approval, file removal reports and appeals on your behalf.

2. Account and eligibility

  • You must be at least 18 years old to use the Service.
  • You must provide accurate and complete information when creating an account.
  • You are responsible for maintaining the security of your account credentials.
  • One account per person. Shared accounts are not permitted.

3. User obligations

  • You must have the authority to manage the Google Business Profile(s) you connect.
  • ReviewTactic drafts replies with AI. You control how they are published: manual approval for every reply (one by one or in bulk), automatic publishing for chosen star ratings, or full automatic publishing. You can change this at any time. You remain responsible for replies published from your account.
  • You must not use the Service to publish defamatory, fraudulent, or misleading content.
  • You must comply with Google's terms of service for Business Profile.

4. AI-generated content disclaimer

Review replies are generated by AI (Claude Sonnet by Anthropic and Gemini by Google). While we design our AI to produce helpful, professional replies:

  • AI output may contain errors or inappropriate suggestions.
  • You are solely responsible for all content published from your account, whether you approve it manually or it is published automatically under your settings.
  • We are not liable for any consequences resulting from AI-generated content that you choose to publish.
  • AI-generated replies do not constitute legal, medical, or professional advice.
  • Data privacy: AI features use commercial APIs from Anthropic and Google. Your data is processed in real time and is never used to train AI models. Only publicly available review text is sent to AI providers, with no private customer data transmitted. See our Privacy policy for full details.

5. Prohibited use

You may not:

  • Use the Service to generate fake reviews or manipulate ratings
  • Attempt to reverse-engineer, decompile, or extract the AI models
  • Resell, sublicense, or redistribute the Service without written permission
  • Use automated tools to access the Service beyond the provided interface
  • Violate any applicable laws or regulations while using the Service

6. Billing and payments

  • Paid plans are billed monthly via Stripe.
  • Prices are displayed in your local currency where available; billing is in USD or EUR.
  • You can cancel your subscription at any time. Access continues until the end of the billing period.
  • Refunds are handled on a case-by-case basis. Contact us at hello@reviewtactic.com.
  • We reserve the right to change pricing with 30 days' notice.

7. Review Removal Service

The Review Removal Service is subject to the following additional terms:

  • Performance-based pricing: You are charged a success fee per review that is successfully removed from Google: $99 USD per removed review when a card is saved with us before your completion certificate is issued, or $119 USD per removed review by invoice (the $99 fee plus a $20 administration fee, because invoices are prepared by hand). No fee is charged for reviews that are not removed.
  • Customer approval required: Before we file any removal report or appeal, you must review and approve each case via the Removal Results page. You may decline any case at your discretion.
  • Supporting documents: You may upload supporting evidence (images, PDFs) to strengthen your cases. You are solely responsible for the accuracy and legality of any documents you provide. Do not upload documents containing sensitive personal data of third parties unless legally justified.
  • No guarantee of removal: Google makes the final decision on whether a review violates its policies. We cannot guarantee the removal of any specific review. Our role is to identify policy violations, build evidence-based cases, and file reports and appeals through Google’s official channels.
  • Process: We use a combination of AI analysis and human review to identify potential policy violations. Cases are filed through Google’s official reporting mechanisms, which may include standard reports, formal appeals, and support escalations.
  • Google profile access: To file cases, we need Manager access to your Google Business Profile, which you add yourself. For the Review Removal Service we use this access only to read your reviews and to file reports, appeals and support requests for the cases you approved. We do not reply to reviews, post content or change your listing. You can remove our access at any time in your Google Business Profile; after that we can no longer follow up on open cases.
  • Removal confirmation and payment: A review counts as removed once it has been gone from your Google listing for at least 24 hours. When a review is removed, we email you a completion certificate. If you saved a card, we charge it $99 USD per removed review on the date shown in the certificate email. Otherwise we send an invoice for $119 USD per removed review, due within 7 days.
  • Reinstated reviews: If Google restores a removed review within 30 days of its removal (180 days for reviews removed through the EU legal route), we credit or refund the fee for that review.
  • Collection costs: If an invoice is unpaid 30 days after its due date, we may refer it to a collection agency. You agree to pay the reasonable costs we actually incur to collect it, including collection agency fees and court costs, up to 35% of the unpaid amount.
  • Customer and patient data: We never need copies of patient, client or customer records. At most, we may ask you to confirm whether a reviewer was ever your customer. If you upload evidence, remove other people’s personal details first.
  • Terms acceptance: By approving cases for submission on the Removal Results page, you accept these terms and authorize us to act on your behalf in filing removal reports and appeals with Google.

8. Intellectual property

  • The Service, its design, code, and branding are owned by ReviewTactic LLC.
  • AI-generated replies are created for your use. You own the published content on your Google Business Profile.
  • We may use anonymized, aggregated data to improve the Service.

9. Data protection

When we process personal data on your behalf (for example reviews and reviewer names from your connected profiles), you are the controller and we are your processor. Our Data processing agreement forms part of these terms and applies automatically. How we handle your own account data is described in our Privacy policy.

10. Limitation of liability

To the maximum extent permitted by law:

  • The Service is provided “as is” without warranty of any kind.
  • We are not liable for any indirect, incidental, special, or consequential damages.
  • Our total liability shall not exceed the amount you paid us in the 12 months preceding the claim.
  • We are not liable for downtime, data loss, or interruptions caused by third-party services (Google, Stripe, etc.).

11. Termination

  • You may terminate your account at any time from Settings.
  • We may suspend or terminate your account if you violate these terms.
  • Upon termination, your data will be deleted within 30 days (see our Privacy policy).

12. Text messages (SMS)

ReviewTactic Support Texts: when you call, text or leave a voicemail on +1 (650) 457-6214, you agree that we may text you back about your request, for example a link to your removal check or a time to talk. ReviewTactic Account Alerts: if you tick “Text me account alerts” in your account settings or when you sign up and give us a mobile number, you agree that we may text that number about your account, including when Google removes a review, when new 1-3 star reviews come in, when an invoice is overdue, and messages from our team about your account. We never send marketing texts. Message frequency varies: usually a few messages per conversation, and up to 6 account alert messages a month. Message and data rates may apply. Reply STOP to opt out at any time, and HELP for help, or email hello@reviewtactic.com. Carriers are not liable for delayed or undelivered messages. Our Privacy policy explains how we handle your number.

13. Changes to these terms

We may update these terms from time to time. Material changes will be communicated via email at least 30 days in advance. Continued use of the Service after the effective date constitutes acceptance of the updated terms.

14. Governing law and disputes

These terms are governed by the laws of the State of California and the federal laws of the United States applicable therein, without regard to conflict of law principles. Any disputes arising from these terms shall be subject to the exclusive jurisdiction of the state and federal courts located in San Francisco County, California.

15. Contact

ReviewTactic LLC
447 Sutter St, Ste 506-1210, San Francisco, CA 94108, United States
hello@reviewtactic.com