Are your reviews actually bringing in more customers?

Better reviews → higher Google ranking → more impressions → more direction requests, calls and visits. Local rank tracking closes the loop — it shows you the downstream effect of everything you do with your reviews, week by week.

ReviewTactic pulls your Google Business Profile performance data — impressions, customer actions, estimated foot traffic — and plots the trend. You see whether improving your reviews is actually filling more tables.

What is local rank tracking?

Local rank tracking measures how visible your business is in Google Search and Google Maps — and what customers do when they find you. It answers the question review analytics alone can't: "Are my review improvements actually bringing in more customers?" ReviewTactic pulls your Google Business Profile performance data weekly and structures it for trend analysis, so you see the impact over time instead of checking one week at a time in the GBP dashboard.

Search vs Maps impressions

See how many times your business appeared in Google Search and Google Maps each week, split by desktop vs mobile. The 8-week history shows whether your visibility is climbing or flat — and whether the growth is coming from Search (people typing queries) or Maps (people browsing nearby). Most businesses are surprised by how different the two channels look.

Actions that matter

Impressions tell you who sees you. Actions tell you who cares. ReviewTactic tracks every action type Google reports:

• Direction requests — the strongest intent signal: someone is coming to you.
• Website clicks — they want more information before deciding.
• Call clicks — they want to book or ask a question now.
• Bookings, food orders, menu views — where applicable, Google tracks these too.

Each action is plotted over time so you see which channels are growing and which need attention.

Estimated weekly foot traffic

ReviewTactic multiplies your weekly direction requests by an industry-specific conversion rate to estimate how many people actually walk through your door from Google. Restaurants convert at ~62%, hotels at ~72%, salons at ~52%, auto repair at ~65%. The estimate isn't perfect — but it's the closest proxy you'll get to connecting a review improvement to a table filled or a room booked.

Branded vs generic search split

What percentage of your Google impressions come from people searching your name vs searching a category like "restaurant near me" or "best hotel in [city]"? The branded/generic split tells you how much of your visibility depends on name recognition versus discovery. A business that's 90% branded has a loyal base but isn't attracting new customers from search — and reviews are one of the strongest ways to change that.

Top keywords

See the actual search queries that drive your impressions, ranked by volume. These are the words people type into Google before they find you — and they tell you which searches you're winning and which you're missing. Pair this with review monitoring to see whether the keywords your customers use in reviews match the keywords Google shows you in search.

The visibility-to-revenue loop

The chain is simple: better reviews → higher Google ranking → more impressions → more actions → more customers. Local rank tracking is how you prove it's working. Connect it to your Reputation Index and reputation management strategy to close the loop between what you do with your reviews and what it means for your business.

Pricing

• Self-serve, pay-per-reply — 5 AI replies free each month, then $0.49 positive / $0.99 negative, no monthly fee.
• Analytics — $49/month per location — the plan that includes Google visibility tracking, impressions, actions and foot traffic estimates.
• Done-For-You — $149/month — 100 replies included, fully managed.
• No contract, no setup fee, cancel anytime.