Your rating is moving. Do you know which direction?

A 4.5 sliding for three months is a different business than a 4.2 climbing fast. Review analytics shows the direction, the speed, and where you stand versus the street.

What a Google review report shows you

Instead of a star average that never seems to move, a report gives you the numbers behind it. ReviewTactic generates yours automatically from Google and 100+ other connected profiles, benchmarked against local competitors. Every report pulls together the metrics that actually move the business:

• Average-rating trend – where your score is heading, not just where it sits.
• Review volume over time – your velocity, the signal both shoppers and Google reward.
• Star distribution – the shape behind the average.
• Response rate – how many reviews you're actually answering.
• Reputation Index – the composite out of 100 that ties it all into one score.

It's the read behind the average: not just "you're a 4.4" but where that 4.4 is heading, how fast reviews are coming in, and how it compares to the street.

How review reporting works

1. Connect your profiles. Reviews from Google and 100+ sites flow in automatically.
2. The metrics build themselves. Rating trend, volume, star distribution, response rate and the Reputation Index update as reviews arrive.
3. Reports arrive on your schedule. Set weekly, bi-weekly or monthly delivery and the report lands in your inbox.

The Reputation Index (score out of 100)

The headline number is your Reputation Index – a composite out of 100 built from four weighted sub-scores: health (how well you manage your own reviews, 30%), competitive standing (how you compare to local rivals, 30%), reply quality (the depth and personalization of your responses, 20%), and engagement (response rate plus backlog management, 20%). One glance tells you whether you're winning; the sub-scores tell you which area to work on. Green (70+) means you're excellent, yellow (40–69) needs work, red (under 40) is critical. It's the intelligence layer most reporting tools skip – they show you charts, this tells you where you stand.

The competitive sub-score isn't a guess, either: it's a percentile comparison against a benchmark database of hundreds of thousands of business profiles, clustered by category and area – so "you rank in the top quarter of Italian restaurants within 3 km" is a measured fact, not a hunch.

Rating and review-volume trends

A 4.5 that's been sliding for three months is a different business than a 4.2 climbing fast. ReviewTactic plots both your rating trend and review velocity over time, so you manage the direction, not just the snapshot – and can tie a turn in the line to something you changed.

Response-rate tracking vs the 80% target

Replying to reviews is a ranking and trust signal, and most owners under-do it. ReviewTactic tracks your response rate against an 80% target line, so you can see the gap and close it – then push routine replies through AI review monitoring to hit the target without the grind.

Multi-location reporting

Running more than one location? ReviewTactic rolls every metric up across locations and lets you drill into each one – so you can see which site is dragging the average and which is carrying it. Reports cover the group and the individual location.

Who's actually reviewing you

Not all reviews carry the same weight, and your analytics show it. ReviewTactic profiles your reviewer base by Google Local Guide level – from new accounts up to experienced Local Guides – and turns it into a credibility score: a high score means your reviews come from established, trusted accounts, not throwaway profiles. The power ratio flags when more than 30% of your reviewers are experienced Local Guides, the sign of a high-credibility audience that Google and shoppers both weight more heavily.

It goes further with AI-inferred demographics: estimated nationality, gender, and visitor type (tourist, local, or expat), plus segment cues like foodie versus casual diner. That tells you who you're actually serving – whether your five-star regulars are locals or tourists, and whether your audience is the one you think you're marketing to. And because the same reviewer is recognised across venues, you can see where your guests also go – the other places your audience spends – and what that says about who you're really serving.

Weekly and monthly automated reports

Set it once: choose weekly, bi-weekly or monthly delivery, add a daily digest and email alerts on negatives, and the reporting runs itself. You stop pulling numbers and start reading conclusions. ReviewTactic can also generate a full intelligence report on demand when you need the deep version.

Benchmarked, not in a vacuum

Every metric is measured against your local competitors – your rating versus theirs, your volume versus theirs. A 4.4 is great if the street averages 4.0 and a problem if it averages 4.7. Analytics without that context is just numbers; ReviewTactic gives you the read.

Proof

Pricing

• Self-serve – pay-per-reply – first 5 replies/mo free, then $0.49 positive / $0.99 negative, no monthly fee (~$18/mo at 30 reviews).
• Analytics – $49/mo per location – multi-platform monitoring, analytics and competitor benchmarking in one dashboard (this page's feature set).
• Done For You – $149/mo – 100 AI replies included, fully managed (+$99/mo per extra location).
• No contract, no setup fee, cancel anytime.
• Free reputation audit – no signup, about 10 seconds.