See exactly where you're losing customers to the shop next door

Most tools show you a list of nearby businesses. ReviewTactic shows you the ones your customers actually weigh you against — who's ahead, who's catching up, and exactly what they do better.

What competitor review analysis is

Competitor review analysis benchmarks your reviews against rival businesses so your rating finally has context – who's ahead, who's catching up, and where you're losing customers you thought you had. ReviewTactic gives you two lenses. The local benchmark ranking is the geographic side: your rating and review volume against nearby businesses, with competitors auto-suggested (up to 10) and your top 5 shown, so setup is a couple of clicks. "Where your guests also go" is the audience side: the rivals your own reviewers reveal by where else they spend their money. You need both – one shows your neighborhood position, the other shows who's actually winning the customers you share – plus a read on what those rivals get praised for versus you. It feeds your Reputation Index, not a separate report.

Where your guests also go: your real competitors

This is the read no other tool gives you. "Where your guests also go" maps the other businesses your own reviewers visit – pulled from real reviewer activity, not a category list – so you see the actual alternatives your customers weigh against you.

Here's why it matters: your real rival often isn't the nearest business in your category. It's wherever your guests also spend their money. ReviewTactic identifies your unique reviewers, reads their reviews at other venues, and aggregates the pattern – "10 of your reviewers also reviewed Restaurant X, giving them 4.2★ on average versus 4.5★ to you." That's an audience-based competitor, and it's a far sharper target than a map pin.

The result is your top 10 shared-audience venues, ranked by how many of your guests they share, each with a side-by-side rating comparison. Geographic proximity tells you who's nearby; this tells you who's actually competing for the same people – which is the read that changes what you do next.

What they praise: them vs you

ReviewTactic compares the topics customers praise about your competitors against what they praise about you – including at those shared-audience venues. If three rivals get called out for fast service and you don't, that's not a feeling – it's a gap on a chart, and a clear place to focus.

The intelligence layer

Competitor data isn't a bolt-on here – it feeds your Reputation Index and sits beside your sentiment themes, so a complaint or a strength always comes with the competitive context. Is the wait-time gripe yours alone or the whole street's? You'll know. That's the difference between a tool that scores you and one that positions you.

Proof

Pricing

Try it now – a free competitor lookup, no signup. See how you compare in seconds. Competitor benchmarking comes standard – not an enterprise add-on. Free to start, no card, no contract. The first 5 AI replies each month are free; above that it's pay-per-reply ($0.49 positive / $0.99 negative), about $18/month at 30 reviews. Want deeper analytics across every platform? That's the $49/month Analytics plan (per location). No setup fee, cancel anytime.