Review management pricing in 2026 runs from $39 per month (ReviewTactic Starter) to quote-based enterprise contracts (Birdeye, Podium, ReviewTrackers). Mid-range tools sit between: NiceJob $75, GatherUp $99, Grade.us $99. The table below compares 11 platforms, prices checked on vendor pages in October 2026.
Key takeaways
- 7 of the 11 platforms publish at least a starting price; Birdeye, Podium, ReviewTrackers, and Yext price by sales quote only.
- Published starting prices range from $39/mo (ReviewTactic) to $80 to $150 per location per month (Reputation.com), with Trustpilot business plans reaching $799/mo.
- ReviewTactic is the only platform in this set that lists a per-result review removal service: $99 per removed review, nothing if nothing comes down.
- Contract terms follow the pricing model: published-price tools bill monthly or annually; quote-based platforms set terms in the sales process.
- All prices were checked on each vendor's own pricing page in October 2026. Where a vendor publishes no price, the cell says Quote-based. We did not estimate any number.
This is the pricing-first table of the main platforms. If you are evaluating by category or need the full field, the 42-tool guide covers it. 97% of consumers read reviews for local businesses before buying, so the platform you pick is doing work that shapes revenue[9] (BrightLocal, Local Consumer Review Survey 2026).
Disclosure: ReviewTactic publishes this page and appears in the table below (highlighted row). Every competitor price comes from that vendor's own public pricing page, checked in October 2026, or is marked Quote-based. Sources for each price are in the footnotes.
| Platform | Starting price | Pricing model | Free tier or trial | Contract | Per-result removal service | Best for |
|---|---|---|---|---|---|---|
| Birdeye | Quote-based | By quote; priced per location and module | Not published | Not published; set in the sales process | Not listed | Multi-location businesses that want reviews, listings, messaging, and social in one suite |
| BrightLocal | $41/mo (Track; $31/mo billed annually)[1] | Three tiers: Track $41, Manage $54, Grow $65 monthly; scales by location count | 14-day free trial, no card | Monthly or annual billing | Not listed | Local SEO teams and agencies that want rank tracking and citations alongside reputation tools |
| GatherUp | $99/mo (1 location)[2] | Single location $99; $60 per location for 2 to 10 locations; agency tier by quote | 14-day free trial | Monthly or annual billing | Not listed | Agencies and multi-location customer feedback programs |
| Grade.us | $99/mo (1 location)[3] | $60 per location for 2 to 10 locations; agency tier by quote | 14-day free trial, no card | Monthly | Not listed | Agencies and white-label review management |
| NiceJob | $75/mo (Starter)[4] | Starter $75, Pro $125 monthly | 14-day free trial, no card | Monthly | Not listed | Service businesses automating review collection |
| Podium | Quote-based | By quote; platform bundles reviews with messaging and payments | Not published | Not published; set in the sales process | Not listed | SMBs that want reviews inside a lead management and messaging platform |
| Reputation.com | $80 to $150 per location/mo[5] | Per location: Rep Core $80, Rep Core plus Pulse $115, Rep Core plus Surveys $150; enterprise by quote | Not published | Set per contract | Not listed | Large multi-location and enterprise brands |
| ReviewTactic | $39/mo (Starter; $33/mo billed annually)[6] | Three flat tiers: Starter $39, Growth $79, Managed $299; extra locations add $29/$59/$249 | Free tier: 5 AI replies/mo, free forever | No contract, no setup fee, cancel anytime | Yes: $99 per removed review, nothing if nothing comes down; works with any plan | SMBs that want AI replies plus review intelligence at published prices |
| ReviewTrackers | Quote-based | By quote; multi-location monitoring and analytics, priced per location | Not published | Not published; set in the sales process | Not listed | Multi-location review monitoring and analytics |
| Trustpilot | $99 to $799/mo (billed annually)[7] | Free plan, then Starter $99, Plus $319, Premium $799 per month billed annually; enterprise by quote | Free plan available; 14-day trial on paid tiers | Paid plans billed annually | Not listed | Brands collecting and showcasing reviews on an open consumer platform |
| Yext | Quote-based[8] | Solution-based; priced per location and module, with self-serve listings packages sold separately | Not published | Set in the sales process | Not listed | Businesses managing listings and reviews across many directories |
Prices checked October 2026 on each vendor's pricing page. Vendors change pricing; always confirm on their site.
The 11 platforms, in detail
Birdeye
Birdeye is an all-in-one reputation suite: review monitoring and generation, listings, messaging, and social tools for multi-location businesses. It does not publish pricing; plans are quoted per location and module through a sales process. If you want one platform to cover marketing surfaces well beyond reviews, it is built for that scale. See the detailed comparison: ReviewTactic vs Birdeye.
BrightLocal
BrightLocal is a local SEO toolkit first: rank tracking, citation building, and audits, with reputation management included. Pricing is published: the Track plan is $41 per month ($31 per month billed annually), with Manage at $54 and Grow at $65, and a 14-day free trial without a card. It fits teams and agencies whose main job is local search visibility. See the detailed comparison: ReviewTactic vs BrightLocal.
GatherUp
GatherUp focuses on customer feedback and review management, with a strong agency and white-label lane. Published pricing is $99 per month for a single location and $60 per location for 2 to 10 locations, with an agency tier by quote. It fits agencies running feedback programs across many client locations. See the detailed comparison: ReviewTactic vs GatherUp.
Grade.us
Grade.us is white-label review management for agencies and multi-location businesses. Pricing is published: $99 per month for a single location, $60 per location for 2 to 10 locations, and agency plans by quote, with a 14-day free trial. It fits agencies that resell review management under their own brand. More agency-lane context: best white-label reputation management software.
NiceJob
NiceJob automates review collection for service businesses and calls the category reputation marketing. Published pricing starts at $75 per month for the Starter plan, with Pro at $125, and a 14-day free trial without a card. It fits home-service and appointment businesses whose main gap is getting reviews asked for consistently. See the detailed comparison: ReviewTactic vs NiceJob.
Podium
Podium is a lead management and messaging platform where reviews are one module alongside webchat, texting, and payments. It does not publish pricing; plans are quoted through sales. It fits SMBs that want reviews handled inside their customer-communication inbox. See the detailed comparison: ReviewTactic vs Podium.
Reputation.com
Reputation.com is an enterprise reputation suite for large multi-location brands, covering reviews, surveys, listings, and social. Its listed pricing runs $80 to $150 per location per month, with packages set per contract. It fits organizations buying reputation management centrally for hundreds of locations. See the detailed comparison: ReviewTactic vs Reputation.com.
ReviewTactic
ReviewTactic is our product: a review intelligence platform that monitors reviews across Google and 100+ platforms, drafts AI replies in your brand voice, and benchmarks you against local competitors. All pricing is published: a free tier with 5 AI replies a month, Starter $39, Growth $79, Managed $299, with no contract and no setup fee. Review removal is priced per result: $99 per removed review, nothing if nothing comes down, and a free scan shows eligible reviews first. Full detail: pricing.
ReviewTrackers
ReviewTrackers centers on review monitoring and analytics for multi-location brands. It does not publish pricing; plans are quoted through sales and priced per location. It fits organizations that want centralized review data and reporting across many locations. See the detailed comparison: ReviewTactic vs ReviewTrackers.
Trustpilot
Trustpilot is an open consumer review platform with paid business tools on top: collection, widgets, and analytics. It has a free plan, and published business plans run $99 to $799 per month billed annually. It fits brands, especially online-first ones, that want reviews on a public consumer destination rather than only on Google. See the detailed comparison: ReviewTactic vs Trustpilot.
Yext
Yext manages digital presence at scale: listings across directories, with reviews and response tools included. Its pricing page states that pricing is solution-based with no single published price, so the platform price is quote-based; self-serve listings packages are sold separately. It fits businesses whose first problem is listing accuracy across many sites. See the detailed comparison: ReviewTactic vs Yext.
How do review management pricing models work?
Review management platforms price four ways: flat monthly tiers (ReviewTactic, NiceJob, GatherUp), per-location rates (Grade.us, Reputation.com, BrightLocal at scale), annual billing (Trustpilot), and sales quotes (Birdeye, Podium, ReviewTrackers, Yext).
Quote-based pricing means a demo call, a quote shaped by location count and modules, and terms set in the sales process rather than on a pricing page. There is nothing wrong with it at enterprise scale; it just means you cannot budget from the website. For the case against enterprise pricing models for small operators, see AI review management pricing.
Published pricing matters for SMBs because you can compare real numbers before a sales call. In this set, 7 of 11 vendors publish at least a starting price.
What features should you look for in a Google review management platform?
Look for eight things: every review in one inbox, fast alerts, reply drafts you control, analytics that explain the rating, competitor benchmarks, compliant review requests, a route for policy-violating reviews, and pricing you can see before a sales call. Weight them by your situation: a single-location owner needs fast, good replies more than enterprise reporting.
- One inbox for every review: Google first, plus the other sites your customers use (Tripadvisor, Booking.com, Yelp, Facebook), across all your locations.
- Same-day alerts: a 1-star review should reach you the day it lands, not in a monthly report.
- Reply drafts you control: AI drafts in your tone and language, with approve-first or autopilot by star rating.
- Analytics that explain the rating: sentiment and complaint topics over time, not just an average star count.
- Competitor benchmarks: rating, review count, and review velocity against the businesses near you.
- Compliant review requests: links, QR codes, SMS, or email sent to every customer. Avoid tools that gate reviews (ask only happy customers): Google prohibits it, and the FTC rule on fake reviews covers review suppression.
- A route for policy-violating reviews: detection of reviews that break Google's rules and help with the flag or appeal. No tool can promise a removal; Google decides.
- Transparent pricing and terms: a published price, monthly billing, and no setup fee let you compare before a demo. In this comparison, 7 of the 11 platforms publish at least a starting price.
How should you choose between these platforms?
Choose by the job you need done: local SEO depth (BrightLocal), agency white-label (Grade.us, GatherUp), messaging-first (Podium), enterprise scale (Birdeye, Reputation.com, Yext, ReviewTrackers), open consumer reviews (Trustpilot), review collection (NiceJob), or AI replies plus review intelligence at SMB prices (ReviewTactic).
- Budget from the website: pick a published-price tool (BrightLocal, GatherUp, Grade.us, NiceJob, Reputation.com, ReviewTactic, Trustpilot).
- Resell under your own brand: Grade.us or GatherUp lead the white-label lane.
- Run many locations centrally: Birdeye, Reputation.com, ReviewTrackers, and Yext are built for that scale.
- Reply capability as a selection criterion: 88% of consumers would use a business that replies to all its reviews, against 47% for one that does not respond[10] (BrightLocal LCRS 2024), so weight how well a tool helps you respond at scale.
If you need the full field by category, the 42-tool guide covers all of it. If you are running a restaurant, start with the restaurant comparison.
Compare on real numbers
ReviewTactic starts free: 5 AI replies a month, no card, no contract. Paid plans from $39 per month, and review removal is $99 per removed review, nothing if nothing comes down.
FAQ
Sources and references
Vendor pricing pages checked October 2026. Where a vendor publishes no platform price, the table reads Quote-based.
- BrightLocal pricing (Track $41/mo, Manage $54, Grow $65; $31/mo annual on Track; 14-day trial, no card). brightlocal.com/pricing ↩
- GatherUp pricing ($99/mo single location; $60 per location for 2 to 10; agency by quote; 14-day trial). gatherup.com/pricing ↩
- Grade.us plans ($99/mo single location; $60 per location for 2 to 10; agency by quote; 14-day trial, no card). grade.us/home/plans ↩
- NiceJob pricing (Starter $75/mo, Pro $125/mo; 14-day trial, no card). get.nicejob.com/pricing ↩
- Reputation.com platform pricing (Rep Core $80, Rep Core plus Pulse $115, Rep Core plus Surveys $150 per location per month; enterprise by quote). reputation.com/pricing ↩
- ReviewTactic pricing (free tier, Starter $39, Growth $79, Managed $299; no contract; removal $99 per removed review). reviewtactic.com/pricing ↩
- Trustpilot business pricing (free plan; Starter $99, Plus $319, Premium $799 per month billed annually; enterprise by quote). business.trustpilot.com/pricing ↩
- Yext pricing (page states pricing is solution-based with no single published price; platform price is quote-based). yext.com/knowledge-center/yext-faq ↩
- BrightLocal, Local Consumer Review Survey 2026. 97% of consumers read reviews for local businesses before buying. brightlocal.com/research/local-consumer-review-survey ↩
- BrightLocal, Local Consumer Review Survey 2024. 88% of consumers would use a business that replies to all its reviews, against 47% for one that does not respond. brightlocal.com/research/local-consumer-review-survey-2024 ↩